When it comes to corporate logos, less is always more. A great logo is brilliantly simple! A designer’s goal shouldn’t be to impress clients with their superb art skills but rather with their ability to conceptualize and simplify the design. For example, my favorite logo of all time is the recently rebranded CSX logo. I’m… Continue reading More or Less?
Corporate branding is the process of establishing a name and image for your business. It is something, which should be done by every organization, and establishes a corporate identity for your product or service. While you can have a successful business without the use of corporate branding, it is much harder to remain in the… Continue reading Branding: Does My Organization or Business Need It?